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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">edscience</journal-id><journal-title-group><journal-title xml:lang="ru">Образование и наука</journal-title><trans-title-group xml:lang="en"><trans-title>The Education and science journal</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1994-5639</issn><issn pub-type="epub">2310-5828</issn><publisher><publisher-name>RSVPU</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.17853/1994-5639-2025-3-9-35</article-id><article-id custom-type="elpub" pub-id-type="custom">edscience-4188</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПРОБЛЕМЫ МЕТОДОЛОГИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>METHODOLOGY PROBLEMS</subject></subj-group></article-categories><title-group><article-title>Креативные индустрии и образование: от мифов к интегративной модели креативности</article-title><trans-title-group xml:lang="en"><trans-title>Creative industries and education: from myths to an integrative model of creativity</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1279-1949</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Андрюхина</surname><given-names>Л. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Andryukhina</surname><given-names>L. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Андрюхина Людмила Михайловна – доктор философских наук, профессор, профессор кафедрыпрофессиональной педагогики и психологии, Екатеринбург</p></bio><bio xml:lang="en"><p>Lyudmila M. Andryukhina – Dr. Sci. (Philosophy), Professor, Department of Vocational Pedagogy and Psychology, Ekaterinburg</p></bio><email xlink:type="simple">andrLM@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российский государственный профессионально-педагогический университет</institution></aff><aff xml:lang="en"><institution>Russian State Vocational Pedagogical University</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>03</day><month>03</month><year>2025</year></pub-date><volume>27</volume><issue>3</issue><fpage>9</fpage><lpage>35</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Андрюхина Л.М., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Андрюхина Л.М.</copyright-holder><copyright-holder xml:lang="en">Andryukhina L.M.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.edscience.ru/jour/article/view/4188">https://www.edscience.ru/jour/article/view/4188</self-uri><abstract><p>Введение. Активное развитие творческих (креативных) индустрий формирует запрос на совершенствование системы образования. Цель статьи – сформировать интегративное представление о креативности, что позволит, в свою очередь, успешно проектировать условия и технологии ее развития в образовательном процессе. Методология, методы и методики. Представленный в статье теоретико-методологический анализ заявленной темы основан на синергетическом, деятельностном, ценностно-регулятивном методологических подходах. Результаты. В соответствии с гипотезой исследования были выявлены «мифы» или односторонние представления о креативности, которые являются наиболее частым препятствием для включения практик по развитию креативности в образование. Проведенный анализ позволил сформировать интегративную модель креативности как единства дивергентного и конвергентного мышления; спонтанности и технологичности; расфокусированности (блуждающая креативность) и фокусировки в творческом поиске на ценностях, смыслах и приоритетах. Научная новизна заключается в том, что в отличие от структурно-интегративных моделей предлагается рассматривать креативность как сложный нелинейный процесс, флуктуирующий в каждой конкретной творческой ситуации между хаосом и порядком, спонтанностью и технологичностью, расфокусированностью и ценностно целевой фокусировкой. Интегративный характер креативности определяется природой сложных самоорганизующихся систем. Практическая значимость. Предлагаемый интегративный подход позволяет определить ориентиры совершенствования образования и, главным образом, подготовки будущих педагогов профессионального обучения в области креативных индустрий, так как не просто описываются факторы креативности, но задаются параметры проектирования образовательных технологий.</p></abstract><trans-abstract xml:lang="en"><p>Introduction. The active development of creative industries generates a demand for improvements in the education system. Aim. This article aims to provide a comprehensive understanding of creativity, enabling the effective design of the conditions and technologies necessary for its development within the educational process. Methodology and research methods. The theoretical and methodological analysis of the topic presented in the article is grounded in synergetic, activity-based, and value-regulatory methodological approaches. Results. In accordance with the research hypothesis, “myths” or one- common obstacles to the incorporation of practices aimed at fostering creativity in education. The analysis facilitated the development of anintegrative model of creativity, characterised as a synthesis of divergent and convergent thinking; spontaneity and manufacturability; as well as defocusing (or wandering creativity) and focusing during the creative search for values, meanings, and priorities. Scientific novelty. The scientific novelty lies in the proposal to consider creativity as a complex, non-linear process that fluctuates between chaos and order, spontaneity and manufacturability, as well as defocusing and value-based target focusing in each specific creative situation, unlike structural-integrative models. The integrative nature of creativity is shaped by the characteristics of complex self-organising systems. Practical significance. The proposed integrative approach enables the establishment of guidelines for enhancing the training of future vocational teachers in the creative industries. This approach not only articulates the factors of creativity but also defines the parameters for designing educational technologies.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>креативность</kwd><kwd>креативный потенциал</kwd><kwd>интегративная модель креативности</kwd><kwd>интегративный подход к развитию креативного потенциала</kwd><kwd>творческие (креативные) индустрии</kwd><kwd>подготовка будущих педагогов для сферы творческих (креативных) индустрий</kwd></kwd-group><kwd-group xml:lang="en"><kwd>entcreativity</kwd><kwd>creative potial</kwd><kwd>integrative model of creativity</kwd><kwd>integrative approach to the development of creative potential</kwd><kwd>creative industries</kwd><kwd>training of future teachers for the creative industries</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ахьямова И.А., Беляева М.А., Боталов А.М. 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