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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">edscience</journal-id><journal-title-group><journal-title xml:lang="ru">Образование и наука</journal-title><trans-title-group xml:lang="en"><trans-title>The Education and science journal</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1994-5639</issn><issn pub-type="epub">2310-5828</issn><publisher><publisher-name>RSVPU</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.17853/1994-5639-2025-9173</article-id><article-id custom-type="elpub" pub-id-type="custom">edscience-4230</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ОБЩИЕ ВОПРОСЫ ОБРАЗОВАНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>GENERAL EDUCATION</subject></subj-group></article-categories><title-group><article-title>Культура сетевого общения, цифровой этикет, онлайн-сообщество преподавателей и студентов университета: библиометрическое картирование литературы</article-title><trans-title-group xml:lang="en"><trans-title>Network communication culture, digital etiquette, online community of university teachers and students: bibliometric mapping of the literature</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1356-2988</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сыздыкбаева</surname><given-names>А. Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Syzdykbayeva</surname><given-names>A. D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сыздыкбаева Айгуль Джуманазаровна – PhD (педагогика и методика начального обучения), ассоциированный профессор.</p><p>Алматы</p></bio><bio xml:lang="en"><p>Aigul D. Syzdykbayeva – PhD (Pedagogy and Methods of Primary Education), Associate Professor.</p><p>Almaty</p></bio><email xlink:type="simple">syzdykbaevaad@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0406-8347</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Абдигапбарова</surname><given-names>У. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Abdigapbarova</surname><given-names>U. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Абдигапбарова Улжаркын Муслимовна – доктор педагогических наук, профессор.</p><p>Алматы</p></bio><bio xml:lang="en"><p>Ulzharkyn M. Abdigapbarova – Dr. Sci. (Education), Professor.</p><p>Almaty</p></bio><email xlink:type="simple">abdigapbarova_um@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-7350-1768</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Книсарина</surname><given-names>М. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Knissarina</surname><given-names>M. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Книсарина Малика Максатовна – PhD (педагогика и методика начального обучения), доцент.</p><p>Актобе</p></bio><bio xml:lang="en"><p>Malika M. Knissarina – PhD (Pedagogy and Methods of Primary Education), Associate Professor.</p><p>Aktobe</p></bio><email xlink:type="simple">uku_malika@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сейдуалиева</surname><given-names>А. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Seidualiyeva</surname><given-names>A. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сейдуалиева Арай Нуралиевна – докторант Казахского национального педагогического университета имени Абая, старший преподаватель.</p><p>Алматы</p></bio><bio xml:lang="en"><p>Arai N. Seidualiyeva – Doctoral Student, Abai Kazakh National Pedagogical University; Senior Lecturer.</p><p>Almaty</p></bio><email xlink:type="simple">seydualievaarai@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8938-1812</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мирза</surname><given-names>Н. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Mirza</surname><given-names>N. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Мирза Наталья Викторовна – доктор педагогических наук, доцент.</p><p>Караганда</p></bio><bio xml:lang="en"><p>Natalia V. Mirza – Dr. Sci. (Education), Associate Professor.</p><p>Karaganda</p></bio><email xlink:type="simple">mirza_natalya@mail.ru</email><xref ref-type="aff" rid="aff-4"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Казахский национальный женский педагогический университет</institution></aff><aff xml:lang="en"><institution>Kazakh National Women’s Teacher Training University</institution></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Казахский национальный педагогический университет имени Абая</institution></aff><aff xml:lang="en"><institution>Abai Kazakh National Pedagogical University</institution></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru"><institution>Западно-Казахстанский медицинский университет имени Марата Оспанова</institution></aff><aff xml:lang="en"><institution>West Kazakhstan Marat Ospanov Medical University</institution></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="ru"><institution>Карагандинский университет имени академика Е.А. Букетова</institution></aff><aff xml:lang="en"><institution>Karaganda University named after Academician E.A. Buketov</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>21</day><month>03</month><year>2025</year></pub-date><volume>27</volume><issue>4</issue><fpage>97</fpage><lpage>121</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Сыздыкбаева А.Д., Абдигапбарова У.М., Книсарина М.М., Сейдуалиева А.Н., Мирза Н.В., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Сыздыкбаева А.Д., Абдигапбарова У.М., Книсарина М.М., Сейдуалиева А.Н., Мирза Н.В.</copyright-holder><copyright-holder xml:lang="en">Syzdykbayeva A.D., Abdigapbarova U.M., Knissarina M.M., Seidualiyeva A.N., Mirza N.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.edscience.ru/jour/article/view/4230">https://www.edscience.ru/jour/article/view/4230</self-uri><abstract><sec><title>Введение</title><p>Введение. Онлайн-коммуникация и цифровой этикет стали неотъемлемыми компонентами высшего образования, требуя всестороннего понимания их эволюции и текущего состояния.</p><p>Цель исследования – предоставить целостный обзор развития научной мысли в области сетевой коммуникации и цифрового этикета в высшем образовании, предлагая понимание текущего состояния и перспектив развития этой области.</p></sec><sec><title>Методология и методы</title><p>Методология и методы. В исследовании применяется библиометрический анализ метаданных 9039 статей, индексированных в Web of Science с 1975 по 2024 гг. Используются количественные библиометрические методы для описания и визуализации эволюции области за 49 лет при изучении динамики роста публикаций, продуктивности авторов, а также социальных, интеллектуальных и концептуальных структур. Результаты показывают устойчивый рост публикационной активности, особенно заметный с 2019 г., с вкладом из различных дисциплин, включая образование, информатику, коммуникационные исследования, социологию, психологию и менеджмент. Исследовательское сообщество демонстрирует глобальный характер, по количеству авторов лидируют США, Китай и Великобритания. Выявлено 12 ключевых исследовательских тем, доминирующих в научном дискурсе, от современных подходов к образованию в цифровую эпоху до совместного создания ценности в цифровой среде.</p></sec><sec><title>Научная новизна</title><p>Научная новизна. Всесторонний анализ предоставляет уникальную перспективу эволюции и текущего состояния исследований в области культуры сетевого общения и цифрового этикета в высшем образовании. Выявляя ключевые темы и тенденции, исследование способствует более глубокому пониманию развития области и ее междисциплинарного характера. Практическая значимость. В работе предложены ценные идеи для педагогов, исследователей и политиков в системе высшего образования, информация о стратегиях улучшения практик онлайн-коммуникации и цифрового этикета.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Introduction</title><p>Introduction. Online communication and digital etiquette have become essential components of higher education, requiring a thorough understanding of their evolution and current status.</p></sec><sec><title>Aim</title><p>Aim. This research aims to provide a comprehensive overview of the development of scientific thought in network communication and digital etiquette within higher education, offering insights into the current state and future prospects of this field.</p><p>Methodology and research methods. The study employs a bibliometric analysis of metadata from 9,039 articles indexed in the Web of Science from 1975 to 2024. Quantitative bibliometric methods are utilised to describe and visualise the evolution of the field over 49 years, examining publication growth dynamics, author productivity, and the social, intellectual, and conceptual structures.</p></sec><sec><title>Results</title><p>Results. The research findings indicate a consistent increase in publication activity, particularly notable since 2019, with contributions across various disciplines, including education, computer science, communication studies, sociology, psychology, and management. The research community exhibits a global character, with the USA, China, and the UK at the forefront of authorship. The study identifies twelve key research themes that dominate scientific discourse, ranging from contemporary educational approaches in the digital age to the co-creation of value in the digital environment. Scientific novelty. This comprehensive analysis provides a unique perspective on the evolution and current state of research in network communication culture and digital etiquette within higher education. By identifying key themes and trends, the study deepens our understanding of the development of this field and its interdisciplinary nature.</p></sec><sec><title>Practical significance</title><p>Practical significance. The research provides valuable insights for educators, researchers, and policymakers in higher education regarding strategies for enhancing online communication practices and digital etiquette.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>библиометрический обзор</kwd><kwd>VOSViewer</kwd><kwd>культура сетевого общения</kwd><kwd>цифровой этикет</kwd><kwd>онлайн-сообщество</kwd><kwd>преподаватели и студенты вуза</kwd></kwd-group><kwd-group xml:lang="en"><kwd>bibliometric review</kwd><kwd>VOSViewer</kwd><kwd>network communication culture</kwd><kwd>digital etiquette</kwd><kwd>online community</kwd><kwd>teachers and students of the university</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Данное исследование финансируется Комитетом науки Министерства науки и высшего образования Республики Казахстан (BR21882318 «Кастомизация системы развития сетевой коммуникативной культуры и цифрового этикета среди преподавателей и студентов в онлайн-сообществе университета»), научный руководитель У. М. Абдигапбарова</funding-statement><funding-statement xml:lang="en">This research is funded by the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan (Grant No. BR21882318 “Customisation of the System for Developing Network Communicative Culture and Digital Etiquette among Teachers and Students in the Online Community of a University”), Scientific supervisor U. M. Abdigapbarova</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Abdigapbarova U., Arzymbetova S., Imankulova M., Zhiyenbayeva N., Tapalova O. Monitoring virtual interactions of teachers and students in social networks. Heliyon. 2024;10(19):e37559. doi:10.1016/j.heliyon.2024.e37559</mixed-citation><mixed-citation xml:lang="en">Abdigapbarova U., Arzymbetova S., Imankulova M., Zhiyenbayeva N., Tapalova O. 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