Network communication culture, digital etiquette, online community of university teachers and students: bibliometric mapping of the literature

Introduction. Online communication and digital etiquette have become essential components of higher education, requiring a thorough understanding of their evolution and current status.

Aim. This research aims to provide a comprehensive overview of the development of scientific thought in network communication and digital etiquette within higher education, offering insights into the current state and future prospects of this field.

Methodology and research methods. The study employs a bibliometric analysis of metadata from 9,039 articles indexed in the Web of Science from 1975 to 2024. Quantitative bibliometric methods are utilised to describe and visualise the evolution of the field over 49 years, examining publication growth dynamics, author productivity, and the social, intellectual, and conceptual structures.

Results. The research findings indicate a consistent increase in publication activity, particularly notable since 2019, with contributions across various disciplines, including education, computer science, communication studies, sociology, psychology, and management. The research community exhibits a global character, with the USA, China, and the UK at the forefront of authorship. The study identifies twelve key research themes that dominate scientific discourse, ranging from contemporary educational approaches in the digital age to the co-creation of value in the digital environment. Scientific novelty. This comprehensive analysis provides a unique perspective on the evolution and current state of research in network communication culture and digital etiquette within higher education. By identifying key themes and trends, the study deepens our understanding of the development of this field and its interdisciplinary nature.

Practical significance. The research provides valuable insights for educators, researchers, and policymakers in higher education regarding strategies for enhancing online communication practices and digital etiquette.

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