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The Youth as the Innovative Social Community

https://doi.org/10.17853/1994-5639-2013-4-77-90

Abstract

The paper looks at the contemporary youth environment from the standpoint of juvenology. The youth is regarded as a distinct social community prone to violating the norms and rules due to the specific mentality and functional characteristics. The authors denote the youth age range, social status and roles, behavior patterns, life style and subculture preferences.

The youth community is most open to innovation, being its generator and consumer, conductor of information flows, initiator of new behavior patterns and stereotypes including the negative ones. The main disadvantages of the given age group are the lack of social experience, rejection of traditional cultural behavior patterns on the one hand, and high susceptibility and imitation propensity on the other hand.

The research demonstrates that social deviation often results from the young people’s dissatisfaction and lack of social prospects. Therefore, the factors determining the above trends are related to insufficient attention to the youth’s requirements and interests on the part of the government and society. 

About the Authors

L. A. Zhuravleva
Российский государственный профессионально-педагогический университет, г. Екатеринбург.
Russian Federation


N. V. Zavyalova
Российский государственный профессионально-педагогический университет, г. Екатеринбург.
Russian Federation


References

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2. Ильин В. И. Поведение потребителей. СПб.: Питер, 2000. 224 с.

3. Интернет в России: динамика проникновения. Лето 2012 [Электрон. ресурс] // Институт фонда «Общественное Мнение». 2012. Режим доступа: http://www.fom.ru.

4. Ковалева А. И. Концепция социализации молодежи: нормы, отклонения, социализационная траектория // Социологические исследования. 2003. No 1. С. 109–115.


Review

For citations:


Zhuravleva L.A., Zavyalova N.V. The Youth as the Innovative Social Community. The Education and science journal. 2013;1(4):77-90. (In Russ.) https://doi.org/10.17853/1994-5639-2013-4-77-90

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ISSN 1994-5639 (Print)
ISSN 2310-5828 (Online)