Harnessing higher education to foster corporate citizenship within the demographic sphere
https://doi.org/10.17853/1994-5639-2026-1-140-164
Abstract
Introduction. In the context of identifying tools for the development of human capital, it is important to examine the perspectives of young people, as future participants in the labour market, concerning the possibility of combining parental and professional roles. This research focuses on the prospects for integrating higher education into the processes of shaping corporate citizenship within the demographic sphere. Aim. The present study aimed to analyse Russian students’ perceptions of the importance of corporate demographic policy practices in the implementation of reproductive and career strategies. Methodology and research methods. The methodological foundation of this study was a qualitative analysis of essays written by 112 university students from the Siberian and Ural Federal Districts. Two key indicators were identified and evaluated using content analysis: 1) the level of interest in corporate family support measures; and 2) the perceived impact of these measures on personal reproductive decisions. Results. It was revealed that students hold certain views and varying levels of interest in corporate support measures for employees with families. A correlation was identified between the degree of interest in corporate demographic policy measures and their influence on students’ reproductive plans. Scientific novelty. The scientific novelty lies in the development of an original approach to integrating business and educational institutions to support a pro-natalist policy. Practical significance. The results obtained can be used to develop a model for integrating the corporate sector and institutions of higher education in the informational promotion of successful examples of corporate demographic policies. This aims to shape students’ attitudes towards combining career and reproductive plans, thereby enhancing high-value human capital in the regions.
Keywords
demographic policy,
corporate demographic practices,
human capital development,
students’ reproductive and career strategies
Supporting agencies: This study was supported by the Russian Science Foundation under grant No. 24-18-00854 (https://rscf.ru/project/24-18-00854/).
About the Authors
A. S. Vavilova
Ural Federal University named after the First President of Russia B. N. Yeltsin; Novosibirsk State University of Economics and Management
Russian Federation
Russian Federation
Asya S. Vavilova – Cand. Sci. (Economics), Associate Professor, Research Assistant, Socio-Legal Research Laboratory, Institute of Economics and Management; Associate Professor, Corporate and Financial Governance Department
Author ID 778427
E-mail: ask20@yandex.ru
Ekaterinburg
Novosibirsk
Y. V. Nizkovskaya
Kryachkov Novosibirsk State University of Architecture, Design and Arts
Russian Federation
Russian Federation
Yuliya N. Nizkovskaya – Acting Head of the Career Development Centre for Students and Graduates
Novosibirsk
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For citations:
Vavilova A.S., Nizkovskaya Y.V. Harnessing higher education to foster corporate citizenship within the demographic sphere. The Education and science journal. 2026;28(1):140-164. (In Russ.) https://doi.org/10.17853/1994-5639-2026-1-140-164
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